My magazine is called 'Catwalk' therefore i will need a sell-line (preferably underneath the masthead) that goes well with the fashion and textiles theme.
My ideas are as follows;
- Strut your way to success - I like this particular sell-line as it fits well with the masthead'Catwalk', as models 'strut' down the catwalk, therefore the readers of the magazine will think that because they have purchased this magazine that they will do well.
- Succeed in style - I like this sell-line as again it fits in well with the whole theme of the magazine; fashion and textiles. It is along the same wavelength as the previous sell-line. That students who purchase the magazine will feel like they can succeed because of the content of the magazine helping them.
- Walk your way to success at Wyke- This sell-line is too long i think, however it was just an idea. Based around the fact that the magazine is called 'Catwalk' therefore students again will believe that if they pick up the magazine that they will succeed in college.
- Go a long way - This is a slightly shorter sell-line, i have thought of it as it incorporates the masthead 'Catwalk' again, as catwalks are generally quite long therefore giving the impression that students that purchase the magazine will go a long way at Wyke, doing so.
Final Decision- My final choice for the sell-line is number 1 : strut your way to success as personally i believe that it fits in well with the theme of the magazine and it will help sell the magazine as it is snappy and will stick in the readers' heads.Therefore will make them want to keep buying it every issue.
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